“Who are we? Where are we going?” AIGA in Chicago, Spring 1993. Short piece based on research conducted using AIGA membership roster. Questionnaire was sent out to all members; response rate was 48% (that is excellent, for you wonks). I had some hypotheses about differences between female and male designers; some held. My one and only foray into social science; it didn’t take. What do you think is true today? Read the text here.
